Calling All Bettys 🥄 (and everyone shopping for one!)

You know the one.

Maybe she grew up with the red Betty Crocker cookbook on Mom's counter. Pages stuck together, Mom's notes in the margins. Ask her and she'll tell you: Mom's handwriting in that sticky-paged Betty still beats every recipe online.

Or maybe she found her first vintage cookbook at an estate sale and has been collecting little pieces of kitchen history ever since.

She still makes those recipes exactly the way they were written. No swaps. No shortcuts. And they still taste like home.

She loves anything vintage. Polka dots. Old recipe cards. The measuring spoons that have been in the drawer forever and are never, ever getting replaced.

She's a Betty, through and through.

And when somebody asks for her famous cake recipe, she doesn't send a link.

She writes it out on a card and tells you whose kitchen it came from.

This time, the gift is for HER.

Meet The Betty Crocker Fan Club Bundle.

For the Betty in your life. Or the friend who collects old cookbooks and can't walk past an estate sale.

She doesn't just collect recipes. She collects little pieces of the kitchens that came before hers.

Some remind her of Mom's kitchen. Others make her wish she'd been there.

So we've paired our Betty's Kitchen Flour Sack Towel, pulled straight from our archives, with three vintage Betty Crocker cookbooks she can download again and again, a printed keepsake card to tuck into her own recipe box, and our best-selling Euroscrubby, a tough little reusable scrubby for the baked-on messes those classic recipes leave behind.

One of those cookbooks spells it COOKY. Betty made the rules back then.

It's a little like opening Grandma's recipe box. Only this time, the gift is hers to keep.

And if the Betty happens to be you? We won't tell. 😉

Just 50 Betty Crocker Fan Club Bundles for Gifting Week. And just like Grandma's cookie jar, once they're empty, they're empty.

💥 What's Inside The Betty Crocker Fan Club Bundle...

🧺 The Betty's Kitchen Flour Sack Towel

Cordially yours, and hanging on her oven handle.

Her cookbook has had a spot on the counter for years.

Now Betty finally gets a spot of her own.

Rows and rows of that classic Betty portrait: dark curls, crisp white collar, a pop of red jacket, all on a soft cream background.

And right there in the corner? Her famous "Cordially yours, Betty Crocker" signature, reproduced in print. A little vintage kitchen magic.

Hang it on the oven handle. Dry the good mixing bowl. Drape it over a plate of cooled cookies on their way to a friend.

The good stuff:

• Generously sized 28" x 28"
• Thick, 100% cotton flour sack towel
• Vintage Betty Crocker portrait print on a cream background
• Printed "Cordially yours, Betty Crocker" signature detail

Pretty enough to frame. Practical enough to dry the dishes.

📖 The Betty Crocker Cookbook Collection

Because a Betty's recipe box is never really full.

Every Betty has that one recipe box.

A little too stuffed. A little too loved. Cards splattered from years of use.

And she's always hunting for one more piece of kitchen history to slip inside.

Here's how this one works: three vintage Betty Crocker cookbooks come to her as digital downloads, and a printed keepsake card goes right into her recipe box, next to the family favorites.

Whenever the mood for a little old-fashioned cooking strikes, that card takes her right back to her collection.

🎂 Betty Crocker's Fun with Frostings
Because a cake wasn't finished until it was dressed for the party.
Fancy frosting roses, decorating shortcuts, and party cakes that look almost too pretty to slice.

🍪 Betty Crocker's Picture Cooky Book
Before cookies were fancy, they were cooky!
128 classic cookie recipes plus decorating ideas, from holiday cookie trays to afternoon treats.

🥧 Betty Crocker's Bisquick Cook Book
Because every good kitchen had a box of Bisquick in the cupboard.
157 recipes and ideas behind that bright red 1956 cover: Betty up top, strawberry pie, cherry pie, corn dogs on sticks and a pile of doughnuts.

She tucks that card in right next to Mom's.

TA-DA!

Suddenly her whole recipe box feels like 1956.

And you KNOW she's frosting something fancy before the week is out.

The good stuff:

• 3 vintage Betty Crocker cookbooks as digital downloads: Fun with Frostings, Picture Cooky Book and Bisquick Cook Book
• The cookbooks are digital, not printed books
• Printed keepsake card for her recipe box 
• Download them again and again by scanning the QR code on the card. Each cookbook has its own card and its own QR code.
• Picture Cooky Book: 128 classic cookie recipes
• Bisquick Cook Book: 157 recipes and ideas

Some recipes are simply too good to leave in the past.

🧽 The Euroscrubby

Because the best old recipes leave baked-on proof.

Grandma's recipes were never shy about butter. Or cheese. Or a sauce that bubbles over the edge.

Which means somewhere in her kitchen, there's a casserole dish with a situation in the bottom.

Enter our best-selling Euroscrubby.

A reusable kitchen scrubby with a cotton base and a hardened, eco-friendly coating. Flexible enough to get into the corners. Tough enough for the big jobs.

Scrub. Rinse. Done.

The good stuff:

• 1 reusable Euroscrubby
• Cotton base with a hardened, eco-friendly coating
• Tough on messes, gentle on finishes, safe for almost all surfaces, even non-stick pans
• Top rack of the dishwasher or the washing machine (just keep it away from delicates)
• Each one comes in a surprise color combo
• Imported from Poland

Vintage recipes. Modern cleanup.

🎁 One Gift. One Very Happy Betty.

Here's everything tucked into The Betty Crocker Fan Club Bundle:

✔️ Betty's Kitchen: Oversized 28" x 28" Flour Sack Towel
✔️ The Betty Crocker Cookbook Collection: 3 Vintage Cookbooks as Digital Downloads, plus a Printed Keepsake Card for Her Recipe Box
✔️ The Euroscrubby: Reusable Kitchen Scrubby

Three pieces, picked for the woman who still cooks from the book with Mom's handwriting in it, or wishes she'd been in that kitchen, and would rather spend Saturday at an estate sale than anywhere else.

No guessing what she'd like.

No wondering if she'll actually use it.

You know the Betty Crocker-loving woman in your life. We made her a gift.

Only 50 Bundles for Gifting Week!

This is a tiny, limited Kitchen BillBoards Gifting Week batch.

Just 50 bundles made, and you won't find this one anywhere else. Once the cookie jar is empty, it's empty.

So go ahead. Spoil the woman who's always spoiling everybody else with Mom's recipes.

She's earned a little Betty love of her own.

PS... If you're buying this for yourself, we fully support that decision. Your sticky-paged cookbook won't tell a soul. 😉