The Heinz 57 BBQ Kitchen Collection

Two Towels · A Vintage Cookbook · A Little Piece of American Kitchen History

This isn't a towel.

Well — okay. Technically, there are two of them. But that's not what this is.

This is a summer afternoon in 1957, when a home cook somewhere in America entered the H.J. Heinz Company's $25,000 "Cook with Ketchup" contest and made something worth writing down.

This is that recipe, saved.

This is that kitchen, remembered.

The Heinz 57 BBQ Kitchen Collection is our love letter to the women who cooked before us — the ones who knew that the best BBQ sauce always started with something already in the pantry, and that a good recipe was worth keeping forever.

Here's what arrives at your door:

🐓 The Heinz 57 BBQ Flour Sack Towel — 100% cotton, 28"x28", featuring our cheeky vintage-inspired rooster working the grill surrounded by bold red 57s. The kind of towel that makes people stop and ask where you got it.

🖤 The Classic Black Flour Sack Towel — Because every great kitchen needs a workhorse. Soft, absorbent, and the perfect complement to the Heinz 57.

📖 Your Cookbook Card — Tuck it right into your recipe box. Your download link, your cookbook title, your piece of history — all in one little card so you never lose access. Ever.

📲 Digital Download: 57 Prize-Winning Recipes — H.J. Heinz Company, 1957. The actual vintage cookbooklet from the original $25,000 "Cook with Ketchup" contest. Yours instantly. Yours forever. Recipes like Hawaiian Spareribs, Barbecued Chicken, and yes — a Tropicana Sundae that sounds like it belongs at every backyard party you'll ever throw.

This is the Kitchen Billboards difference.

Anyone can sell you a towel. We want to give you something to collect. Something to cook from. Something that makes your kitchen feel like it has a story — because it does now.

Welcome to the world of Kitchen Billboards. Created for fun kitchens. Just like yours.

Designed in the USA · Made in India · Instant digital delivery