The Secret Ingredient – All Day Crossback

Because some of the best recipes start with an ingredient nobody wants to admit they use.

Meet The Secret Ingredient Apron — our warm, buttery-yellow apron inspired by potluck casseroles, game-day queso, creamy mac and cheese, and that one recipe everybody keeps asking you to bring.

You know the kind.

Someone takes one bite and says:

“Okay…what did you PUT in this?”

And you just smile.

Because sometimes the answer is butter.

Sometimes it’s cream.

And sometimes…

it’s Velveeta.

Yep. We said it. 😂

After a very spirited Kitchen Billboards debate about whether Velveeta is actually cheese, we realized something:

We may not agree on what it is.

But we absolutely agree that it makes some ridiculously good food.

🧀 Macaroni and cheese.

🧀 Rotel dip.

🧀 Broccoli cheese soup.

🧀 Creamy casseroles.

Those mysterious family recipes where Grandma somehow gets everything just right but refuses to tell you exactly what she did.

This apron is for that kind of cooking.

No fuss.

No food snobbery.

No pretending we don’t have a big yellow block hiding somewhere in the kitchen.

Just good food that people actually want to eat.

AND YES...WE MADE YOU A COOKBOOK

Because once we started talking about Velveeta recipes, we couldn't stop.

Every Secret Ingredient Apron comes with a FREE digital copy of our Secret Ingredient Recipe Collection — filled with cozy, cheesy, potluck-worthy recipes featuring Velveeta®.

Consider it our official contribution to the Great Velveeta Debate.

You can decide whether it’s cheese after dinner.

MADE FOR REAL HOME COOKS

Our All Day Crossback Apron was designed for women who actually cook in their kitchens — not just pose in them.

That means:

• Soft, washed cotton
• Comfortable crossback straps
• No neck strap
• No waist ties
• Generous front coverage
• Large left pocket
• Knee-length fit
• Signature side slit for easy movement
• Available in Mid and Plus+ sizing

Just slip it over your head and get cooking.

No tying.

No adjusting.

No apron crawling up your neck while you're trying to stir the queso.

THE COLOR

A rich, buttery golden yellow that somehow manages to look cheerful, retro, and delicious all at the same time.

We used to call it Banana Bread.

Then we had the Velveeta conversation.

And frankly...

there was no going back.

FREE DIGITAL BONUS

The Secret Ingredient Recipe Collection

A collection of Kitchen Billboards-approved recipes celebrating the glorious little shortcuts, pantry staples, and not-so-secret ingredients that make home cooking taste like home.

And yes.

There’s plenty of Velveeta involved.

Find Your Perfect Plus-Size Fit

Unlike MOST of our aprons, this one is ONLY available in MidSize. 

MidSize → best for sizes 14–22 

Every apron is backed by our Love It or Return It 100% Satisfaction Guarantee — try it in your own kitchen, risk-free.

Why you'll love it:

• Built for plus size first — coverage that actually covers, straps that don't dig, length that works for real bodies
• Slip on, forget it's there — crossback design, no ties, no neck strain
• Two deep front pockets — for spatulas, phones, snacks, and all the things
• Soft, durable fabric — feels great on day one, holds up after dozens of washes
• Fits sizes 14–22 — because everyone deserves one that fits
• Wear it everywhere — kitchen, garden, craft studio. Fair warning: you might forget to take it off at the grocery store.

Care: 100% pre-shrunk cotton, Machine wash warm, tumble dry low, warm iron if needed. Colors may vary slightly between screens. Made in China.

The Secret Ingredient Apron...For home cooks who know the recipe doesn't have to be fancy.

It just has to make everybody come back for seconds. 🧀